![]() ![]() That gut feeling exists throughout the museum world, and the value of the art museum experience would seem to be high. She noted that museum officials have talked about eliminating admissions altogether and not just on Sundays, “but we haven’t done any research on that,” and added that among senior staff, “there is more of a gut feeling that people value things more when they have to pay for it.”Ĭarolyn Clark Powers, whose gift of $10 million will allow LA MOCA to stop charging for admission. You don’t want the price of admissions to museums to keep people away,” Giordano said. Knight Foundation and Heckscher Foundation for Children has created free days at the Perez Art Museum in Miami every second Saturday of the month. du Pont de Nemours and Company that will cover the revenues lost through making Sundays admissions-free, and financial support from Publix Supermarket Charities, the John S. ![]() ![]() In late December, the Delaware Art Museum announced a $1 million gift by E.I. Others have moved in this direction, although in a more limited way. Stephan Jost, director and chief executive officer at the Art Gallery of Ontario, claimed that the decision to make entry free for anyone under the age of 25 was motivated by the desire “to make art as accessible as possible, to make visiting as simple as possible, and to make museum-going a habit for the next generation.” He added that this program is “risky, and we project a $2 million revenue gap in the pilot year.” ![]()
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